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Ignite Conference

June 9, 2016 @ 8:00 am - 4:00 pm

$49 – $74
group of women sit around a table

Ignite Conference

group of women sit around a table

Date: June 9, 2016 @ 8:00 am - 4:00 pm

Location: Science Hall, Canisius College, 1901 Main Street
Buffalo, NY 14208 United States

Spark your business growth by learning how to use well-proven strategies, channels and a mix of traditional and digital media platforms. Discover new methods and master the latest trends to increase reach and become an impactful communicator of your brand! This event will feature six breakout sessions on marketing topics, networking and a Marketing Marketplace.

Schedule of the Day:

 8:00am-12:00 Main floor open for Networking

 8:30am Welcome & Opening remarks

 The main programming will have three sessions per timeslot for you to choose from.

8:50-9:30am

I. The WBC Advisory Group and E Network – Being a part of women business owners shaping the new Buffalo

Speakers: Jessica Schimert, WBC Business Strategy Specialist and Lynn Rybak, WBC Business Development Specialist

II. Use the 80/20 Rule to build your marketing strategy – How to take a strategic approach to marketing that will yield 10X better results from your efforts so that the dollars you put into marketing gives you a predictable response like a vending machine and not a slot machine.

Speaker: Paul Beauchemin, Owner, Engineered Rainmaking For Business

III. Using the Customer Experience Model – As a strategy behind your marketing initiative

Speaker: Marta Hiczewski, Vice President of Business Development,

The Magellan Group LLC

 

9:40-10:20am

I. The WBC Advisory Group and E Network – Being a part of women business owners shaping the new Buffalo

Speakers: Jessica Schimert, WBC Business Strategy Specialist and Lynn Rybak, WBC Business Development Specialist

II. How to Create a Buzz Around Your Business – Generating positive PR

Speaker: Katie Krawczyk, Owner 19 IDEAS

III. Negotiating the Media Maze – What you need to know to use the different media; tips and secrets of the advertising pros

Speaker: Ken Dobmeier, President Media Pros Advertising

    

10:20-10:45am:  Networking Break

    

10:50-11:30am

 I. The WBC Advisory Group and E Network – Being a part of women business owners shaping the new Buffalo

Speakers: Jessica Schimert, WBC Business Strategy Specialist and Lynn Rybak, WBC Business Development Specialist

II. Digital Marketing – Components of a strong SEO, how to use Google Analytics and social media advertising

Speaker: Kristen Calorico, Digital Account Executive, WIVB-TV

Speaker: Dave Gardner, Digital Sales Manager, WIVB-TV

III. Neuromarketing – Learn about this important tool major companies from Google, Yahoo, Microsoft to Hyundai and Campbell’s are using to analyze how the brain receives and processes information in order to improve customer responses and increase sales.

Speaker: Erikson Neilans, PhD, Neuromarketing Consultant Canisius CPD

11:35am – 12:00pm:  Motivational Words from Your Business Growth Partner!

 

8:00am-12:00pm : $49 (includes free parking & light refreshments)

12:30pm-4:00pm:  NEW THIS YEAR!
Do you want more marketing conversations, shared experiences, networking and time to work on your business?  Join us for the afternoon!  Includes lunch & roundtable discussions and shared space working sessions with other businesses and the marketing resources.

12:30pm – 2:00pm:  Boxed lunch & roundtable discussions including a marketing resource and discussion facilitator at each table

2:05pm – 4:00pm:  Shared working space in the Commons with marketing resources and WBC team on hand

4:00pm:  Event Close

 

12:30pm-4:00pm : $25 (includes lunch)

Would you like the opportunity to be a resource to your target market and participate as an expert at a table discussion and shared space working session?  Only 4 tables available!! 

Fee: $100 (includes all day conference and lunch)

WIVBMedia Pros Logo 7-21-15CPD logoEngineered-rainmaking-business-transparent-logo

Details

Date:
June 9, 2016
Time:
8:00 am - 4:00 pm
Cost:
$49 – $74
Event Category:

Venue

Science Hall, Canisius College
1901 Main Street
Buffalo, NY 14208 United States
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The Women's Business Center | Canisius College | Buffalo | New York