That idea you can't stop thinking about? It's time to explore it.
In three weeks, turn the idea in your head into a clearer business concept, understand who would buy it, how it could make money, and what it would actually take to bring it to life.
Free · Monthly, 3-Week Series · In Person at Canisius University
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Idea to Business Plan Fast Track
Three weeks could change what you do with that idea.
Canisius University, Science Hall
1901 Main Street, Buffalo, NY 14208
New sessions start every month, click above to view the next available session.
Less guessing. More direction.
A Clear Business Concept
Know what you're building, the problem it solves, and why it matters.
A Stronger Understanding Of Your Customer
Get clearer on who you're trying to reach, what they need, and what would make them buy.
The Foundation Of Your Business Plan
Put the pieces together into a roadmap you can continue building from.
A Clear Next Move
Know what to validate, research, build, or do next instead of wondering where to start.
And perhaps most importantly: the confidence that comes from finally doing something about the idea you've been carrying around.
Nearly 20 years of turning ideas into growth.
Lauren Jenkins
Entrepreneur · Growth & Marketing Strategist · Business Builder Executive Director, Women's Business Center at Canisius UniversityLauren Jenkins has spent nearly two decades turning ideas into growth, from building brands and launching products for global companies to advising enterprise C-suite leaders and building a business of her own.
Her career includes leadership roles with Ingram Micro and VMware, helping a 43North-backed fintech company triple revenue and raise $3.7 million, and founding Flower Studio Co. from the ground up.
Across every one of those experiences, she learned the same lesson: the fundamentals of a strong business don't change just because the business gets bigger.
Understanding your customer. Solving the right problem. Creating something people want. Building a viable model. Knowing how to take it to market.
Those are the same fundamentals Lauren now brings to entrepreneurs as Executive Director of the Women's Business Center at Canisius University, and the same ones she'll teach you inside Fast Track.
"It's about creating choices, building something that belongs to you, and having a greater say in what your future can look like."
Fast Track is for you if…
- You have a business idea but aren't sure where to start.
- You've been researching entrepreneurship but still feel overwhelmed.
- You have multiple ideas and need help figuring out which one has potential.
- You keep wondering whether anyone would actually pay for what you want to create.
- You're afraid of investing time or money into the wrong thing.
- You want to understand the business before worrying about logos, websites, and LLCs.
- You're ready to stop wondering "what if?" and start finding out.
- You're already in business, but you've hit a rut and need a fresh way to gain traction.
No business experience required. You don't need to come with the answers. That's why we're here.
You've thought about it long enough.
Maybe you've had the idea for six months. Maybe six years.
You've Googled. Saved posts. Talked about it with friends. Maybe even bought the domain. But every time you think about actually starting, the questions pile up.
Is this even a good idea?
Would anyone actually pay for it?
Where do I start?
What if I fail?
So you keep thinking "maybe someday" instead of taking action.
You don't need to have it all figured out. You just need a place to start.
Your "someday" could start here.
