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About The E-Commerce Program

The E-Commerce program is designed to help women entrepreneurs build or expand their businesses by selling their products or services online.

WHY? Studies show last year (2021) 43% of consumers shop more often online for products they would have previously bought in stores. If you don’t have your store setup for online buying, you are missing out on opportunities for greater sales. Now is the time!


Looking to improve your sales through your current e-commerce site?  Join E-Commerce Business Builder for the second half of the program to learn about:

  • Customer Service & Customer Experience
  • E-commerce Marketing – Marketing and Selling SEO, PPC, Social and more.
  • Tools To See How Your Work Is Paying Off

Register now to start learing on Wednesday February 14, 2024.  Program cost is $250.


Meet Your Instructor

Lisa Churakos

Lisa Churakos

E-Commerce Business Builder


Lisa is a web developer with over 20 years of Sales and Marketing experience with a specialty in funnels and conversions.

Prior to launching her own digital marketing company, she worked in retail analytics, tech, and nonprofit. She has expertise in WordPress, WooCommerce, Shopify, BigCommerce as well as most merchant services. Lisa has helped hundreds of entreprenuers build and grow their business online.


How will you benefit

You will work with a professional web developer who will help you create a well-designed and uniquely branded site that functions smoothly for the end user and helps build your business’ revenues. At the completion of the program, you will have launched your website (or refreshed and updated website) with your newly developed online store.


How it works

This is a “soup-to-nuts” E-commerce program! We’re not just talking about it in class; we’re doing it. This program will not only ensure you have a professional looking website and great-functioning E-commerce platform. We’ll make sure you are set up to actually sell on your new site. And if you need a little extra attention, no problem. We have built-in office hours in between each class so you can book time with your course facilitator/mentor to help you stay on track with your progress.


What you will do

You will cover the E-commerce process from beginning to end including but not limited to:


Create your site’s themes to match your business brand


Taking professional photos for your site


Product variations and inventory forecasting


Ways to attract and convert customers


E-commerce shipping, delivery, payment and tax mechanisms


Inventory, fulfillment and accounting


Best online customer service practices


Driving traffic to your site


Customer engagement

Interested in applying for our E-Commerce Program?

*Make sure you are eligible! To be successful in this program, you:


Do not need website development experience! However, you must be ready and willing to work on making this site come to frutition.


Must have a legally formed and registered business.


Should have packaged products or services ready to sell.


May have already started to build a website on your own.


May already be selling on Etsy but are ready to move to your own website.


Have finalized or are in the process of finalizing branding elements including logo, font, and color palette so we can build your site to match.

E-Commerce Program at The Women's Business Center NY


Total spaces available

Space is limited to the first 15 eligible* businesses so do not wait! Register now to start building your website.

E-Commerce: For businesswomen throughout WNY who are ready to create and utilize a professional website with e-commerce functionality.

Dates: 10/8/23, 10/25/23, 11/8/23, 11/29/23, 12/13/23, 12/20/23, 1/10/24, 1/24/24, 2/14/24, 2/28/24, 3/13/24, 4/10/24, 6/5/24
Time: 11:45 a.m. – 1:15 p.m.
 Cost: $500

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.  Contact Amanda Crotty, Coordinator, at 716-888-8280 or

E-Commerce Events

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April 2024
May 2024


This event is for members of the ENetwork Program. 5:30 p.m. to 8:00 p.m. Location: Science Hall. Interested in attending? Email to register as a guest.
01 May
11:45 am - 1:15 pm
Canisius College Science Hall Room 063
1901 Main St, Buffalo, NY, 14208

WNY’s Law Center’s Small Business, Walk-In Legal Clinic

The WBC collaborates with the WNY Law Center’s Small Business Legal Clinic to provide free legal services to entrepreneurs and small businesses. Representatives from WNYLC  are available on the second Wednesday of every month on a first-come, first-serve basis. Arrive at our office at 1901 Main Street in the Science Hall. Sign in between 10 […]
08 May
10:00 am - 11:45 pm
Science Hall, Cansius College
1901 Main Street, Buffalo, NY 14208

Ignite Awards Luncheon 2024

Join the Women’s Business Center (WBC) at Canisius University as we seek your support for our 7th Annual Ignite Awards Luncheon on May 10, 2024, from 11:30 a.m. to 1:30 p.m. in the Science Hall Commons at Canisius University. There is a real need for the business community in WNY to come together to celebrate […]
10 May
11:30 am - 1:30 pm
Science Hall, Cansius College
1901 Main Street, Buffalo, NY 14208
June 2024
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How We Help Women


Launch, Grow, Elevate & Master your business with our advisory and mentorship groups. We have four categories based on specific stages of business development.


Business Development

The ENetwork serves entrepreneurs at all stages of business, who are looking to learn about business development, refine and master their networking skillsets and cultivate business relationships.



The WBC works with entrepreneurs to understand their business financing needs and identify viable options for financing. Clients receive assistance in compiling an effective financial plan through one-on-one consultations from lenders and through seminars on SBA financing options.



The Women’s Business Center is always here to support you and meet you where you are. There are a range of our on demand courses you can take on your own time and at your own pace.


Contact The WBC to Learn more

Learn About New Events & Programs!

Learn About New Events & Programs!

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