BRAND AUTHORITY ACCELERATOR
Stop Blending In. Build a Brand That Stands Out.
Your business is already moving. Now it’s time to make sure your brand reflects where you’re going.
The Brand Authority Accelerator is a four-month strategic business development experience designed to help you clarify your positioning, strengthen your offers, communicate your value, and build a brand that attracts the right customers and supports sustainable growth.
Your brand should do more than make your business look good. It should help your business grow.
A strong brand gives people a reason to understand you, trust you, choose you, and pay attention to what you offer.
Inside the Brand Authority Accelerator, you’ll take a deeper look at the strategy behind your business. You’ll clarify where you’re going, understand the customers you most want to reach, strengthen your offers, become more confident in your pricing, improve your sales process, and create a clearer position in the marketplace.
Because our goal isn’t simply helping your business look better. Our goal is helping you build a brand that makes your business stronger.
WHAT YOU’LL LEARN
What You’ll Build Inside The Content Confidence Lab
Define Your Vision
Clarify the bigger vision for your business and reconnect with the core “why” behind what you’re building. Create a stronger strategic foundation for the decisions that come next.
Build Your Brand Strategy
Move beyond logos and colors to understand what your brand really represents, how it creates value, and how every part of the business can support a stronger market position.
Know Your Ideal Customer
Develop a focused, research-backed understanding of the customers you most want to attract so your messaging, offers, marketing, and customer experience connect with the right people.
Strengthen Your Offers & Pricing
Shape your products and services into clear, compelling offers and develop greater confidence around value-based pricing that reflects what you bring to the market.
Build Your Sales & Marketing System
Create more natural sales conversations, strengthen customer touchpoints, and develop practical marketing foundations that help you communicate consistently and move customers toward action.
Own Your Position
Clarify your competitive advantage and strengthen your positioning so customers can quickly understand who you serve, why you’re different, and why they should choose you.
QUALIFICATIONS
Is The Brand Authority Accelerator right for you?
This program is right for you if...
- You have an established product or service and have started gaining business momentum.
- You’re preparing to grow, scale, or reposition your business.
- You’re introducing a new product, service, or revenue stream.
- Your current brand no longer reflects where your business is headed.
- You struggle to clearly communicate your value or differentiate yourself from competitors.
- You want practical guidance, accountability, and expert coaching as you strengthen your customer experience and overall business strategy.
This program is not for you if...
- You’re still exploring business ideas and haven’t launched yet.
- You don’t have a clearly defined product or service.
- Your business does not yet have a website or online presence.
- You’re primarily looking for someone to design a logo, website, or graphics for you.
- You want a done-for-you branding solution rather than learning how to strategically build your brand.
- You’re not prepared to complete customer research, strategic exercises, and implementation work between sessions.
PROGRAM DETAILS
Your four-month path to greater brand authority
Duration:
Four (4) months
Sessions:
8 Facilitated Sessions
Session Length:
1 1/2 hours
Frequency:
Bi-weekly
Location:
Women's Business Center at Canisius University
Dedicated Office Hours During Off-Weeks
Program Dates:
October 2026 – January 2027
Investment:
$397
MEET YOUR INSTRUCTOR
The brand strategist helping you turn what makes your business different into an advantage
Kim Marie McKernan
Founder & CEO, Inspired Outcomes Now
If you've ever wondered why some businesses become the obvious choice while others struggle to stand out, you're asking the questions Kim Marie McKernan has spent more than 30 years helping organizations answer.
Kim is an award-winning brand strategist, Fractional CMO, executive advisor, international speaker, and founder of Inspired Outcomes Now. Throughout her career, she has helped startups, nonprofits, and established organizations uncover what makes them truly different, translate that into compelling brand strategy, and position themselves for sustainable growth.
Before founding Inspired Outcomes Now, Kim spent nearly two decades leading global marketing and brand strategy initiatives at Moog, a Fortune 1000 aerospace and technology company with customers around the world. There, she learned firsthand that the world's strongest brands aren't built on better logos or clever marketing—they're built on crystal-clear strategy. Today, Kim brings that same strategic discipline to entrepreneurs.
Since launching Inspired Outcomes Now, she has guided more than 150 organizations through brand strategy, positioning, messaging, customer insight, and growth planning. Her clients don't simply leave with a refreshed brand—they gain clarity around who they serve, why customers choose them, how to differentiate themselves in crowded markets, and how to communicate their value with confidence.
Kim's expertise extends far beyond marketing. She holds both an MBA and a Master of Science in Creativity & Change Leadership and is a certified Appreciative Inquiry facilitator, giving her a unique ability to blend business strategy, customer psychology, innovation, leadership, and creative thinking into one powerful framework. She is also a nationally sought-after speaker, facilitator, Vistage Resource Speaker, and trusted advisor to CEOs, entrepreneurs, and leadership teams seeking to build brands that inspire trust, loyalty, and long-term growth.
What makes Kim exceptional—and why organizations continue to seek her guidance—is her belief that branding isn't about appearances. It's about creating strategic clarity that drives every business decision. The strongest brands know exactly who they are, exactly who they serve, and exactly why customers choose them.
That is the foundation Kim will help you build.
Not just a better-looking brand. A stronger business behind it.
You’ll leave with:
A clearer long-term business vision
A strategic approach to your brand
A research-backed ideal customer profile
Stronger, more clearly packaged offers
Greater confidence in your pricing
A more intentional sales process
Clearer marketing foundations
Stronger market positioning and differentiation
GET STARTED
Build a Brand That Reflects the Business You Have
Your business has evolved. Your brand should clearly communicate that growth. The Brand Authority Accelerator will help you define what makes your business valuable, strengthen your position in the market and create a clearer foundation for the next stage of growth.